Facebook Advertising

Take a few minutes to gather some items you'll need to create your Facebook Ad:

Link

Decide whether you want to advertise your own web page or Group or Event.

Advertising Production Specs

• Flash Ads

   Flash is supported, version 8 is recommended.
   All flash creative must be accompanied by a backup GIF.
   In order to properly track clicks for flash ads, please include the Click Command variable within the SWF file you send to Facebook:
  -Create a new button
  -Assign a simple action to that button that contains the following code:
  on (release) {
  if (clickTAG.substr(0,5) == “http:”) {
  getURL(clickTAG, “_blank”);
  }
  }

  Social Ads: Targeting

  Target Your Audience By:

  • Location
  • Age
  • Sex

  • Keywords
  • Education
  • Workplace

  • Relationship Status
  • Relationship Interests
  • Languages

  Target your exact audience with demographic and psychographic filters about real people. By default, Facebook targets all users 18 and older in the default location. However, you are encouraged to modify this to reach the most appropriate people for your ad. Be sure to reference the approximate reach figure for an estimate of the number of people who match your criteria.

   

   

   

   

   

  
  

  for Social Ads "Ad message"

  Write clear, targeted ads with concise text that speaks directly to the audience you will reach. The title can have up to 25 characters, and the body can have up to 135 characters.

  Photo "Social Ads"

  Put an attractive and relevant image in your ad that is appropriate for the product or service being advertised. Image will be resized to fit in a 110px wide by 80px high box.