Digital Advertising
Depending on the nature of the campaign, we launch ads on various online placements. Our excellent relationship with the suppliers gives us an edge and makes all matters simpler, all in addition to being able to grant added value and additional discounts whenever possible. Online placements include:
Google Search Engine:
Google Adwords is a great way to create an instant rush of traffic to any advertising campaign by targeting audiences who search for any related products/ services. Through this network, we use product/ service related key words in order to attract users to the text ad and to also increase traffic on the client’s website. As a result of that, the website moves up on the Google organic search ranking which is a long-term advantage.
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Google Display Network:
A large group of websites and other products, such as email programs and blogs; meaning this networks allows the ads to appear in all geo/ product/ services related websites. This network is very important given that it is highly effective in reaching target audience in more places, more often. Basically, you ads reach users who are looking for/interested in your services or products (Category targeting).
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Facebook:
Advertising on Facebook allows you to reach the exact audience you want with relevant targeted advertising. Since Facebook is such a dynamic environment, it's important to continuously monitor and optimize your ads for the best results. In the Arab countries alone, there is an average of 13,489,420 users (July, 2010) which creates a great opportunity for any product/service to reach million of internet users.
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MSN Arabia Network :
MSN is one of the largest internet networks (MSN & Windows Live). Supported by many targeting solutions, MSN Network can guarantee that ads will reach a big segment of the total online audience thus resulting in a successful campaign. In addition, clients are also given the option to post video ads, Pushdowns, Homepage Takeovers, Ad Sharing, Sponsorships and much more.
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Yahoo Middle East Network:
Yahoo advertising delivers custom solutions to build your brand and drive the response you want through its targeting tools; as an advertiser yahoo targeting helps you capture the specific audience you're trying to reach. Through geographic, demographic and behavioral targeting you are also given the option to combine between those options in order to reach the most engaged audiences.
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Local and regional popular websites
Knockbook assists clients to advertise on most popular local websites including blogs as they are essential for many online campaign, they are highly effective to reach the local audience as there is a huge number of visitors' everyday checking out what's new in town; such as:
- 248am
- Somecontrast
- Buzberry
- 360dewan
- 4thringroad
- Ilsul6ana
- Frankom
- Many others
